Learn how to speak to Jarvis

Who is Jarvis?

Jarvis is the name we have lovingly given our AI. Jarvis writes your copy with a human-like voice and tone. He can help you create powerful copy that sells your product and/or service and improve engagement and conversions with professionally written content.  

How do you use Jarvis well?

Be simple. Don't overthink him. It's important to note that Jarvis is different than the internet you are used to. He is built to understand human intent. So when you type in inputs, treat Jarvis as your friend. Talk to him like you would talk to a person. 


3 Tips to using Jarvis Well

1. Try it!

Don't be afraid to try! Experimenting is the best way to learn how to get the best out of Jarvis. So try out your use case. For example, there is no template to write resume skills, but that does not mean that Jarvis can't produce that for you. 

2. Write clearly and simply.

Write clearly and use simple words that he can easily understand. If your product is a niche or very particular - try typing out how you would tell your friend about your product/company. Allow Jarvis to be the one to flourish your writing for you. He is trained to write creatively to type in the input that will achieve the best creative outputs most clearly. 

3. Don't settle.

Don't give up! Jarvis gives you the ability to mix different templates and layer them together to create more robust content. For example, let's say I want to create a ted talk from idea to completion. Ted talks are unique, and there's no exact template for that, but that doesn't mean you can't get it done with Jarvis.

Elements of a Ted Talk: check out this guide I found and then thought about creating this content with our existing templates.

  1. Make your audience care: AIDA framework, PAS framework, or even video hook and intro.
  2. Explain your idea: product description or company bio, then run it through the content improver.
  3. Describe your evidence: blog post outline (use a listicle format, ex: 8 ways to...) and then use the long-form editor to build paragraphs off each number.
  4. Call to action: use one from AIDA framework or PAS framework.
  5. Reveal the new reality: feature to benefit template or write something here using a long-form and use the highlight/rewrite options.

You can create almost anything if you think through your use case well and speak to Jarvis correctly. 

Jarvis is different

Since the beginning of software, we've been trained to interact with apps in very rigid, pre-programmed ways. Input A, B, or C and output 1, 2, or 3. If this, then that. Jarvis is different. The sooner you can make that mental shift, the faster you'll unlock the full potential of the tool.

Another Example: It took me a few tweaks of this product description before I landed on some sub-headlines I actually got excited about.

Jarvis is smarter than you think. He's more flexible than you can imagine. For "tone of voice", you can type anything you want. You could even use an emoji as a tone of voice. For "product name", you can type whatever you want. Writing a birthday card to your mom? Product name = birthday card to mom. Our UI gives guidance to help users get started but think outside the box. Spread your wings and fly. Push yourself to think about Jarvis as a real person and watch what he can do. The sooner you make this mental leap, the faster you'll go.

Learn more about the magic of Jarvis here